Vodafone India Evaluation and Entry Strategy

Vodafone India Evaluation and Entry Strategy The Indian telecom industry is the worlds fastest growing telecommunications industry. The total number of subscribers was 225.21 Million with a teledensity of 19.86 %. It was expected that the mobile subscriber base will grow to 500 Million by 2010 i.e. more than one mobile phone per household and 1.159 Billion mobile subscribers exceeding total subscriber count in China by 2013. The average addition of new subscribers per month was 7.34 Million and it was increasing. The annual growth rate (2006-2007) of the new mobile subscribers was 46.82%.The average revenue per user (ARPU) for GSM was US$ 6.6 per month. There were more number of mobile users than fixed line subscribers.The Indian telecom industry witnessed a CAGR of approximately 22 per cent from 2002-03 to 2006-07. The CAGR from 2006-07 to 2009-10 is expected to stabilise at 21 per cent. In addition, the telecom equipment market had grown to US$ 17,100 Million and the handset market had gone up to US$ 4,750 Million. In 2006-2007, Indian telecom industry generated revenues of approximately US $ 20 Billion. The market witnessed a CAGR of 22% in the period 2002-2003 to 2006-2007 with last years growth rate of 33%. The high growth rate resulted in doubling the revenues of the Indian telecom industry in the past 3 years. The industrys revenue is expected to grow up to $ 43 Billion by 2009-2010. The Indian telecom industry can be divided broadly into Basic, Mobile and Internet services. Basic services cover Fixed Wire Line and Wireless in Local Loop (WLL-fixed) services. This segment is dominated by BSNL and MTNL. MTNL operates in Delhi and Mumbai, whereas BSNL dominates the rest of the country. A few private service providers like Bharati and Reliance have done well lately in this segment but government owned BSNL and MTNL continue to dominate in terms of number of subscribers. In 2006, the total number of basic service subscribers exceeded 50 million. Fixed wire line users made up a large share of this, with a contribution of 83 per cent. Mobile Services The prime reason of the spectacular growth in the Indian telecom industry is the rise of Mobile Services. The total number of mobile services subscribers has increased to 185.13 Million with an addition of more than 6 Million subscribers every month. India is one of the few countries where there are more number of subscribers than the number of fixed line users. GSM dominate this segment with a share of 73% whereas CDMA has a share on only 27%. Currently there are 12 active players in this segment. All the service providers provide services predominantly under two categories Voice Service and Value Added Services (VAS). Voice service comprise of only basic calling services whereas Value Added Services comprise of SMS, mobile internet services, email, chatting, conferencing, video conferencing, GPRS services etc. The revenues from Value Added Services are growing by 30-40% annually. This growth is laying foundations for the introduction of 3G services in India. All the service providers have constantly indulged in price wars which have led to a reduction in the ARPU constantly. However, the reduction in ARPU has been backed by the increasing number of subscribers. The ARPU of GSM service in India has been much higher as compared to CDMA. In spite of a constant decline in ARPU and with the help of constant tariff reduction, the mobile usage in India has been increasing constantly. Currently, India stands at 2nd position in the world after China in terms of Minutes of Usage (MoU). Another inference of reduced tariffs, reduced ARPU and increasing number of subscribers is that the service providers is successfully tapping the bottom of the pyramid by increasing affordability, which has a huge market potential. Internet Services In 2002, the government of India opened internet telephony and issued licences in this domain. In 2004, the government of India implemented the Broadband Policy which sent out signals of governments positive intent of increasing the penetration of internet in India. Currently, there are 2.25 Million internet connections in India. There are nearly 400 Internet Service providers which are operating in India currently. Though the penetration rate is low, but this segment holds a huge growth potential in India. Government owned BSNL is the largest player in this segment. The total number of Internet subscribers increased at a CAGR of approximately 60 per cent from 1997-98 to 2006-07. An emergence of private players and superior technologies, internet broadband segments have shown impressive potential for growth. With the significant undergoing improvement in telecom infrastructure, the quality and penetration of internet broadband services have undergone significant improvements. Though the private ISPs are catching up fast, the government owned ISPs BSNL and MTNL still hold nearly two third share of the total internet services market India. Telecom Subscriber Base and Tele-density Due to the phenomenal growth rate in the Indian telecom industry, India is likely to reach second position in the global telecommunications market by 2010. The total subscriber base in India is likely to reach 500 Million by 2010. The telecom subscriber base is expanding phenomenally and the soaring industry revenues are a clear proof of it. The additions in subscriber base in 2007 registered a growth of approximately 47 per cent over the previous year. The CAGR witnessed by the subscriber base for the period 2002-03 to 2006-07 stood at 40.4 per cent. The superbly increasingly subscriber base has also played its part in increasing the tele-density in the country. Currently, the tele-density is India is low as compared to other markets, which is an Indication of a huge untapped market and a huge business opportunity. In 2006-07, India had a tele-density of 18.31%, depicting a growth of 43%. From 2002-03 to 2006-07, the tele-density in India registered a CAGR at 40.4 per cent and 37.6%. Telecom Service Providers The Wireless Industry crossed 165.11 million-subscribers mark in 2007 comprising of 120.47 million GSM and 44.64 million CDMA subscribers registering an annual growth of 83.17%. Bharati leads the Indian telecom market with a total share of 22.49% followed by BSNL, Reliance and Hutch. Despite stiff competition, Bharti has been successful in retaining its position of leadership. 75% of the total GSM segment is occupied by the private players, Bharti and Hutch being the top two players. Reliance and Tata Teleservices dominate the CDMA segment with a combined market share of 91%. Vodafone Vodafone Group is the worlds leading mobile telecommunications company. It is a British multinational  mobile network operator  headquartered in  Newbury, England. It has a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States. It currently has operations in 31 countries and partner networks in a further 40 countries. The company has made its presence felt through the Companys global strategies of subsidiary undertakings, joint ventures, associated undertakings and investments. Based on subscribers, it is the  worlds second largest mobile phone operator  behind  China Mobile  and over  Telefà ³nica. The name Vodafone comes from  voice  data  fone, chosen by the company to reflect the provision of voice and data services over mobile phones Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then known as Racal Telecom Limited, approximately 20% of the companys capital was offered to the public in October 1988. It was fully demerged from Racal Electronics Plc and became an independent company in September 1991, at which time it changed its name to Vodafone Group Plc. Following its merger with AirTouch Communications, Inc. (AirTouch), the company changed its name to Vodafone AirTouchPlc on 29 June 1999 and, following approval by the shareholders in General Meeting, reverted to  its former name, Vodafone Group Plc, on 28 July 2000. Country evaluation We evaluate India from the perspective of Vodafone during the period before its entry into India. We look at the various opportunities it could have foreseen in terms of sales revenue, ease of entry and operations and also look at some of the hurdles it could have predicted. Country opportunities We begin with an analysis of the opportunities it could have seen in a large country like India. Market size With the second largest population in the world (Fig 1), the Indian market looked very promising. But one hurdle it faced was low mobile penetration (Fig 2) and low tariff (Fig 3) which kept profit margins low. But the penetration was expected to increase over 40% in the next 5 years  [1]  (Fig 4). The population growth and the GDP growth both were in the positive indicating larger future potential( As shown below).  ­ Economic Environment Since 1991 when the Indian economy opened up, the gradual economic reforms have delivered major cumulative change. These have greatly been in favour of a foreign party entering and doing business in India. The ease of operations has greatly increased. As the bureaucracy has been reduced and the state influence over business decision also reduced, it is easier for companies to quickly formulate and implement business policies. The government has been promoting competition and de-licensing key sectors giving great boost to positive market dynamics. Foreign investment is also being encouraged into many sectors of the economy. Various capital market reforms have been undertaken and the foreign exchange rules have been relaxed. Overall the economy growth rate increased, the balance of payments is stabilized and the economy overall looked very promising. Regulatory status TRAI The regulatory institutions were very well developed among emerging market peers. The following is the mission of TRAI which is very encouraging for a foreign entrant: TRAIs mission is to create and nurture conditions for the growth of telecommunications including broadcasting and cable services in the country in a manner and at a pace which will enable India to play a leading role in the emerging global information society. The goals and objectives, as taken from its annual report 2006-07, clearly indicated the creation of a booming market for telecom operators. Following are some goals of TRIA particularly favourable to a foreign mobile operator entering India: Increasing tele-density and access to telecommunications in the country at affordable prices, Providing a fair and transparent policy environment which promotes a level playing field and facilitates fair competition Re-balancing tariffs so that the objectives of affordability and operator viability are met in a consistent manner Preparing the grounds for smooth transition to an era of convergence of services and technologies, Various recent dynamic consultations were done on 3G licensing, roaming and infrastructure sharing. The government had clear targets for teledensity such as: 500m telecoms connections by 2010 (implies significant rural coverage) 20m broadband subscribers by 2010 The high levels of fees and taxes had been reduced to promote affordability and increase teledensity further increasing scope for higher revenue. The sharing of passive infrastructure (sites, towers) was permitted and encouraged by the government of India. TRAI was evaluating active network infrastructure sharing to underpin teledensity targets. Other factors India has a very well developed and written legal system in place making the legal aspects easy to comprehend and therefore easier for a foreign company to enter. With the IT boom in place, there was a large educated workforce available for a foreign company to exploit. Although language barriers existed, they could be overcome in a phased manner. Major Competitors We can classify players in telecom industry in three major category: Government: MTNL, BSNL Indian Owned companies: Reliance Infocomm, Tata Teleservices Foreign Invested companies: Escotel, Idea Cellular, BPL Mobile, Spice Communication, Bharti Tele-Venture, Hutchinson-Essar Bharat Sanchar Nigam Limited (BSNL) BSNL is a one of the biggest player in telecommunication industry throughout the globe. It was established in year 2000. It stands 7th in the world in term of its size. It provides diverse range of tele-services which encompasses wired phone, GSM Mobile, CDMA, Internet, VoIP, broadband, VPN etc. It is one of the largest Public Sector Undertaking (PSU) in India. It has a turnover of $ 8 billion. It covers 45 million lines covering 35 million connections across 5000 towns in India. It is a Government of India Undertaking. It plans to increase its customer base up to threefold to 125 million and invest Rs. 733 crores in coming three years. Mahanagar Telephone Nigam Limited (MTNL) MTNL is a Government of India undertaking. It has about 13% market share and covers 5.92 million consumers. GoI holds 56.25% stake in the company. It has revenue about $ 2.47 Billion. Recently it has formed a JV with Telecom Consultants India Limited (TCIL) under name of United Telecom Ltd in Nepal. It has also setup its subsidiary in Mauritius. It has also formed two joint ventures with Software Technology Park of India and BSNL. With estimation of growth in telecom sector it is try to enter M-commerce. Bharti It was formed in 1985 and was incorporated with name of Bharti Tele-Venture Limited on July 7, 1995. It has mainly two groups: Mobility Group and Infotel Group which handles operation. It has turnover of $ 1.37 billion. It provides fixed and wireless telecommunication services across India, also offering broadband services across 94 cities. It has formed a joint venture with British Telecom for Internet services, in 1998. It is trying to found join venture for various sector like, submarine cable landing station in Chennai, infrastructure projects. It is ready to focus on semi-urban and rural areas and to do this is has aggressively to setup more than 3000 towers. Reliance Communication It was established in 1999 and is available in more than 340 towns across eight telecom circle. It has been offering first of its kind mobile data service in India. It is present in CDMA 1X network. It offers complete package of services ranging from fixed telephones to broadband, long distance call and also data services. It has revenue of $ 767 million. It has very strong infrastructure of about 150 thousand kilometres of optic fibre spanning India, Middle East, Asia Pacific as well as Europe. It is also a wholesale service provider for various tele-services across the world. It has a strategy to give more focus on mobile content provider rather than it voice services. It also plans to double its coverage area in next three years. Tata Teleservices It was established in 1996 and is a part of Tata Group. The range of tele-services it provides are mobile services, public booth, wireless desktop phones, wireline etc. It also has services spanning internet, Wi-Fi, USB modem, calling cards, and enterprise services. It has it presence in 19 telecom circles. It has also acquired Tele.com in Maharashtra in 2002. It has very aggressive and has paid DoT for 11 new licenses. Idea It was founded in 1995 as a part of Aditya Birla Group which is Indias first multinational corporation. Stakes of Idea are distributed among various sister companies of Aditya Birla Group. It has a sales turnover of Rs 24,005.50 million. It has a customer base of over 17 million which are present in 12 telecom circles. It has merged or acquired various players in the different circles to become a service provider. It plans to enter rural and less developed cities to gain subscriber form first mover advantage. It also plays a pro-active CSR role Mode of Entry There are basically five major different modes of entry for a company to enter a foreign market. They are: Exporting Licensing Franchising Strategic Alliance or Joint Venture Wholly owned subsidiary Choice of entry for a company depends and varies from company to company and also on county of investment. We can see from the figure risk associated with various modes of entries. We can also compare various pro and cons of different entry modes in the table. Level of Control High Low Low High Level of Risk Mode Description Advantages Disadvantages Exporting Transfer of goods or services across national boundaries Ability to realize location and experience-curve economies Avoids the cost of establishing manufacturing operations Low risk High transport costs Unpredictability of trade barriers Problems with local marketing agents Licensing Foreign licensee buys the rights to produce a companys product in the licensees country Low developmental cost Quick growth possible Difficult to have control over technology Franchising Selling of limited rights to its brand name and business model Low costs of development and risk Quick growth possible Difficult to engage in global strategic coordination Difficult to control quality Strategic alliance/ Joint Venture Sharing of ownership and control by parent companies Access to partners knowledge Shared development cost and risk Transfer of complementary skills Difficult to engage in global strategic Risk of knowledge sharing Wholly owned subsidiary Parent company owns 100% of the subsidiarys stock Protection of technology Ability to engage in global strategic coordination High costs and risks Mode of Entry Acquisition of Hutchison Essar In February 2007, Vodafone Group, one of the leading global telecommunication companies entered into Indian market by acquiring the 67% stakes in Hutchison Essar, one of the leading telecom operators in India, which provided its services under the brand name, Hutch. When Vodafone acquired Hutch the later had already earned a huge brand success in Indian mobile communication sector. Rational Behind the Acquisition Below sections will describe about the rational of why Vodafone chose acquisition as its mode of entry in India rather than going alone or other mode of entries. Leveraged up-on existing infrastructure built by Hutch One of the objectives of Vodafone was to bring the product and services at the lowest possible cost for the Indian consumers. Existing infrastructure such as, towers, power supply, distribution channels etc. could help Vodafone to reduce its operating costs and investment requirements. After five years of acquisition Vodafone was able to save more than one billion dollar by leveraging upon the ready-made and shared infrastructure. Quick entry to the new market- Acquisition also helped Vodafone to make a quick entry to the Indian market. Other mode of entry could have been time consuming or at least could take years to build the communications channels and network if Vodafone decided to enter by own. Also taking the approval/license from the government could have been the time consuming. Minimizing the risk due to cultural differences- Since Hutch was already operating in Indian market before the Vodafone came; it had a good understanding of consumers behavior towards selecting a product or services. Also Indian consumers are diversified in term of product choices, likes and dislikes, social and cultural influences, so managing the risk arises out of this divers consumers could have been difficult if Vodafone entered alone. Growth opportunity India is the worlds 2nd most populated country and the fastest growing mobile market in the world. So entering to India could help Vodafone to accelerate its business growth Building a Strong Brand Acquisition would result in forming a strong brand name Vodafone Essar in India, enabling them to make nationwide presence with strong financial position. Better competition to competitors One notable point regarding the Indian telecom market is that, this sector is highly competitive as there are many strong players, like Airtel, Reliance and BSNL operating in the market. So, it could have been difficult for Vodafone to counter the threat posed by those competitors. However, Vodafone along with Hutch could give them better competition. This further support the Vodafones strategy to acquire Hutch. Win- Win situation for both Vodafone and Hutch-Vodafone-Hutch acquisition was an strategic movement for both the companies. Although Hutch had done well in the Indian market, its penetration of total Indian population was only 40%. So, in order to expand its business to other parts of the country, Hutch needed money for investment. At the same time Vodafone was ready to make the investment in India market. So, Hutch decided to sell its 67% stake to Vodafone to meet its financial needs. Other motive toward acquisitions was that through the acquisition, Hutch would get the global platform for its business as Vodafone was an international player in telecommunication. According to Vodafone Essar director as saying that the objective is to leverage Vodafone Groups global scale in bringing millions of low-cost handsets from across-the-world into India. Sound economic environment After the economic reform Indian foreign policy has been very friendly to the foreign companies who want to come to Indian market. There is relaxation in taxation and foreign exchange rules. Also there is least intervention by the bureaucracy in the management of the foreign companies in India. Tax Purposes The corporate effective tax rate in India is 33.22% for a local company and 42.23 % for a foreign company. However joint venture companies are taxed same as domestic companies with some minor differences. According to Indian FDI policy, Foreign companies are free to open branch offices in India. However, a branch of a foreign company attracts a higher rate of tax than a subsidiary or a joint venture company. The liability of the parent company is also greater in case of a branch office. Implementation After the acquisition, Vodafone brought many improvements to the existing business model of Hutch. It also made a huge investment to expand its network and distribution channels. The story doesnt stop here; it also made a substantial spending in the branding and advertisement. Its zoo-zoo ad was one of the most successful ads ever made for Indian market. Due to its eye-catching design and features, the ad contributed a lot in branding the Vodafone products- especially value added products and services. Over all Vodafone adopted an aggressive strategy towards expanding its business in Indian market. Below is the elaborated view of the Implementation strategies adopted by Vodafone India Re-branding Before acquisition, Company was named as Hutchison Essar, which was the name of the previous owner, Hutchison. However brand was marketed as Hutch, just because its simple to remember After the government approval to Vodafone Group to acquire majority of stake, the company name was changed to Vodafone Essar. The marketing brand was again changed to Vodafone on September, 2007 Escalating the Distribution Channels Investment to increase the number of exclusive showrooms and retail outlets -Hutch management was such that it relied on no subsidy (Only SIM) and low cost strategy. Vodafone continued with the same strategy. However it made a huge investment to increase the current level of exclusive shops and retail outlets. Then there were around 1800 exclusive shops and more than 300,000 retail outlets across India. Accelerate distribution roll-out in-line the network roll-out plans Vodafone took a holistic approach for improving its supply-chain network. Vodafone had correctly realized the escalation of the channels for of product delivery is as important as developing its network channels. Escalating the Network Coverage MOU with BharatiAirtel on extensive level of sites s Adding up more mobile circles India is divided into 23 license territories, also called Circles for the purpose of mobile services. Out of 23 circles, Hutch was operating into only 16 circles, which covers only 40% of the Indian total population. After the acquisition Vodafone expanded it coverage and now captures all 23 circles in India. Sharing of active infrastructure- MOU with Airtel In order to achieve its long term strategy to become the cheapest mobile operator in India, Vodafone actively shared its infrastructures with other telecommunication operators in India Currently about 2/3 of Vodafone sites are shared with other mobile operators. haring including, sharing of towers, shelters, civil works and power supply Easily penetration to rural segments Achieved low cost services Significant capital expenditure and operating expenses savings for the Vodafone-more than one billion dollarsavings was achieved due to infrastructure sharing Developing consumer and business propositions More consumer focused strategy One of the most important drivers who contributed towards the success of Vodafone in India is that its more consumers centric. It offers a blend of product and services that suits to individuals needs. Consumers can choose the kind of products that they think best cater to their individual needs. Following are the major steps taken in order to make Vodafone the most preferred mobile service provider: Introduced low cost handsets Brought Vodafone live to India Payments through Mobile A range of product schemes targeted towards the customers with different needs First mover advantage to become the only operator in India integrated into an International mobile company International voice and data roaming Strong brand presence improved the credibility of the company and hence made the consumers to become more dependent on the Vodafone Strong Management team Vodafone took the control of management from Hutch. It formed a hierarchy of management team to ensure that the business objective is achieved at each and every level of the business Strong and efficient customer care services Emphasized on providing 247 customers care services Efficient customer feed-back mechanism- It also brought a customer feedback mechanism at place

Nolen cheese

The Nolan Cheese advertisement targets audience of all ages and both genders. The ad grabs the audience's attention with lighthearted music, melodramatic music, and upbeat, youthful music. It shows an endearing mouse enjoying a piece of cheese happily, with no care in the world because the cheese is from the Nolan brand. Unexpectedly, a tragic event takes place that was unforeseeable by the mouse. Some of us would laugh, others would feel sad but no matter the emotion, the fact of he matter is that the ad is able to get a reaction out of its audience.Our attention is held captive by our not knowing what the fate of the mouse is. At this point in time, the audience is unsure of what direction the advertisement is going. The first thing that really grabs the audience's attention is the mouse. People have mice for pets, and the entertainment industry has made millions from movies such as Stuart Little where a mouse lives as a functional member of a human family, and Ratatouille, where a mouse plays a big part in a French chefs culinary skills.The epitome of the mouse character is undoubtedly Mackey Mouse. A major icon as a part of Walt Disney's franchise, people from all across the world are able to recognize Mackey Mouse. Children grow up singing and dancing with Mackey, they learn their Abs with Mackey , and they dream of one day visiting Disney World to meet Mackey Mouse. Whenever there is a mouse, it would be difficult for the general population to not think of Mackey Mouse, the father of all mice. The advertisement uses the endearing mouse to target the animal lover in us.We love our pets, we treat our pets eke family and upon seeing the mouse in the commercial, we automatically care for and are invested in the mouse's fate – or at least enough to watch the entire commercial. The second grabbing point that kept us focused on the ad was the music. Music can often times can be more expressive, more telling than the spoken word. Music is often used to set the tone, mood, and ambiance of a scene before anything else is brought into the scene. When we hear soft, slow music, we feel relaxed and open. When we hear fast, abrupt and loud noises, we feel anxious and anticipatory.The first song, â€Å"On Top of the World† is by the band Imagine Dragon, It is a cheerful, lighthearted and fun song. The second is â€Å"The Doors† sung by The End. This song conveys a feeling of hopelessness, sorrow, and bitterness. For every person that is able to immediately identify with positive feelings of happiness, playfulness and love, there are two more people who are more able to identify and find comfort in the negative feelings of hopelessness and sorrow. Our society is built on chasing happiness, chasing what it is or who it is that makes us happy.This makes us feel the same hopelessness and sorrow for the mouse. If we can identify with someone else, we immediately feel closer to them. The commercial ends with the song â€Å"Eye of th e Tiger† by the Survivor. This is a classic and it is full of positive energy, encouragement, strength and the ability to persevere through anything and everything. The third and most important aspect of the Nolan Cheese advertisement is that the commercial takes us through a mini story, from blissfully happy, to tragedy, then to the resolution.The beginning sets the tone of a perfectly content mouse, enjoying his cheese, being happy. We see that things don't stay happy for long because tragedy is introduced when the screen turns black and a loud clamp noise is heard while we are left to speculate whether or not our friendly mouse was caught in the trap or not. We are in suspense and we are unsure. The commercial can go in any direction at this point. Our thoughts run from the mouse being caught in the trap and he is gone forever, or our friendly mouse was able to escape, or the clamp was not a trap at all.Curiosity killed the cat and curiosity will keep us focused on the ad t o see what happens next. The screen then appears to show our mouse laying in the trap, breathing heavily, with â€Å"The Door† playing as the background music. From what we see to what we hear at this point, we feel sad and we feel sorry for our mouse. It looks like our mouse has been caught in the trap and his fate has been decided. Suddenly, â€Å"Eye of the Tiger† begins to play and our mouse starts doing bench presses using the trap parts.The background music is encouraging, it is strong and it is rueful, which is the exact image that we see as our mouse not only is not caught in the trap, but is using the trap to his advantage. This is unrealistic and certainly would not happen in real life, but the advertisement made it possible in their world. The mouse was able to persevere and it is our human nature to love a good comeback story. We are able to laugh, be Joyful, and be in awe of the mighty mouse who was able to overcome such a obstacle. The Nolan Cheese commer cial is able to draw in an audience from across the board because it targeted the human in us.We all have had tragedy happen and we all know what it is like to be unsure of ourselves, be unsure for others, and not know what will happen next. We know the feeling of suspense and we know it is not a comfortable feeling. In addition, we also know the feeling of persevering, the feeling of being able to overcome obstacles in our life, and being strong enough to turn it into our advantage, Just like our mouse did in the commercial. It keepsake audience focused and watch all details of the ad, without taking our eyes away from the scene.It gives the audience a happy feeling, a sad feeling, and a resolution, problem solved feeling. In the end the mouse is alive and still eating Nolan cheese, which one can argue is the only reason why the mouse was able to bench press the trap. Upon seeing the Nolan Cheese brand in the supermarket, the audience will immediately think to the mouse, the troubl e, the perseverance, the eventual strength and happiness, and indirectly will feel like we will be able to have the same kind of ending if we buy Nolan Cheese because as aforementioned, we, as a society, Just want to be happy like our mouse.

The Heroes Of Abraham Lincoln - 2389 Words

Kevin Yu Mr. Stebens American Literature B4 4/27/2015 American Hero Many admire presidents as their heroes for the great power they possess. However, in my opinion, a hero is built by his or her characteristics. Abraham Lincoln was known to be a shining star in American History at time of darkness. He was courageous; when segregation, slavery, racism dominated the social trend it was him that pushed against all the odds and united the nation. He was confident; when facing military disadvantages and doubts from his own generals, it was him that bravely took the lead and fully used his decisive personality to light up the darkness. He was persistent; when the war hit stalemate, it was him that encouraged the people to keep fighting until they see victory and earn their freedom. Abraham Lincoln demonstrated a great example of a daring leader who had the audacity to follow his own belief even at a time of adversity. It is essential for a hero to have courage, strength, persistence, selflessness, confidence, and intelligence. And all these great character istics were accumulated through Abraham Lincoln’s tough road of life from a poor farm boy to the president of United States. He possessed all of those common heroic characteristics and many more. Born on February 12, 1809 in a tiny log cabin in Kentucky, Abraham Lincoln was the second child of Nancy Hanks Lincoln and Thomas Lincoln, a pioneer farmer and carpenter. Both parents were uneducated, and his mother, althoughShow MoreRelatedAbraham Lincoln s Greatest Heroes1250 Words   |  5 PagesAbraham Lincoln is refered to as one of America s greatest heroes due to both his incredible impact on the nation and his unique appeal. 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After the Battle of Gettysburg, Lincoln took a step back to show everybody, through the Gettysburg Address, the doom that America will face if it were to continue down the path that it is heading. Lincoln didn’tRead MoreAbraham Lincoln essay paper1569 Words   |  7 PagesAbraham Lincoln Perhaps you are impressed by President George Washington or you are inspired by Tim Tebow. Maybe you want to swoop from building to building like Spiderman or care for orphans like Mother Teresa. Many people are heroes or can be someones hero. My Hero is Abraham Lincoln because he inspires me to always tell the truth and stand up for things that may not be popular, but are just. There are many qualities of a hero that fit Abraham Lincoln. Some include that the hero must have aRead MoreA Comparison Of Abraham Lincoln And Nathan Bedford Forrest981 Words   |  4 Pagesplaces. Hero does not necessarily has to have a supernatural power. The only thing that makes heroes a hero is their brave soul and mind. Abraham Lincoln and Nathan Bedford Forrest are also considered as heroes in different ways. Nathan Bedford Forrest is a genius, a commander, and he is a successful businessman. Lincoln is also another genius, a commander, and a man who ended slavery. Both Abraham Lincoln and Nathan Bedford Forrest influenced people in different ways for different reasons. NathanRead MoreHeroes Are Not A Hero992 Words   |  4 PagesHeroes are not just fictional characters with superhuman powers. Most people think that the only heroes are people that have superpowers and a cool outfit. In fact, whenever anyone pictures a hero, they don’t normally picture an unattractive person saving people. Instead, they picture a buff, handsome hero saving everyone and having adoring fans. However, this belief is incorrect because heroes are not just superhumans. Heroes take on challenges with determination and are ordinary people putting

The British Of The Colonists - 1260 Words

In the 1700s, the Colonists were enraged how the British Parliament were treating them. The British Parliament had been constantly ignoring their rights and forcing taxes upon the colonies. This set an outroar in the colonies, especially in Massachusetts. Parliament had created new laws that limited the Massachusetts-bay in shipping and landing goods and also an act that for a better regulation government in this providence. All of the colonists deemed this as â€Å"Impolitic, unjust, and cruel, as well as unconstitutional, and most dangerous and destructive of American rights†(Declaration and Resolves, para. 3) This forced them to send Parliament a document called, Declaration and Resolves of the First Continental Congress. This document was†¦show more content†¦After getting their independence from Britain. They made sure this would never happen again by making it a part of their Bill of Rights. This was Ammendment three, and it state that no soldier â€Å"In time of peace be quartered in any house, without the consent of the Owner, nor in time of war, but in a manner to be prescribed by law.† (US Const. Amend. III) The only way for a soldier to be quartered is if they got prescribed by law and have gotten consent by the owner of the house. Through the British Parliament s actions, the newly, independent country now has a safeguard to never house soldiers without their consent. The next grievance the colonies faced would be the British forcing taxes upon the colonists, without their consent. During this time, Parliament was full of British people and no colonists. This was a problem because the Colonists then had no vote or say in anything they passed. Through not having any colonists vote, they passed an act that put taxes on all colonial good exported and bought. After it was voted in, the colonists were made and coined the term â€Å"No taxation without representation†. This term meant that they can not get taxed if they were not apart of the vote or in Parliament. The colonists agreed and put this into the document of declarations and resolves, and said â€Å"every idea of taxation internal or external, for raising a revenue on the subjects, in America, without their consent.†Show MoreRelatedThe Differences Between The British And The Colonists1142 Words   |  5 Pages Most colonists referred to themselves as English subjects until 1763, when the administrative changes and enforcement of imperial policies brought the differences between the British and the colonists. These differences prevailed between 1763 and 1776, when the British enforced series of policies and acts/taxes that restricted the colonists on certain things under the Grenville ministry, this then led to the colonists intensified resistance through different types of protests and revolts towardsRead MoreThe Colonists Actions And British Government s Responses881 Words   |  4 Pages3. The Colonists Actions and British Government’s Responses 1760s-1770s The imposition of taxes on the American Colonies by the British Government in the 1760s set in motion a series of action and reaction that led to a break between the components of the British Empire. Americans responded with much anger and public resistance to the Stamp Act in 1763. Much of this resistance was expressed in the colonies of Massachusetts and Virginia. In Massachusetts, the mobs not only threatened violence, butRead MoreThe Reasons Why Colonists Were Colonists From The British And The Loyalists Were Loyal1952 Words   |  8 PagesThe Patriots wanted freedom from the British and the loyalists were â€Å"loyal† to the British There were many different reasons why colonists were revolutionaries or loyalists. Sometimes they chose sides according to what was happening in their own communities and what their personal needs were or If people they did not get along with did not want independence, they might take the revolutionary side. If their rivals were the ones who came up with the idea of independence, they are known as loyalistsRead MoreColonists Dissatisfaction with British Rule Brought about the Revolution628 Words   |  3 PagesThat is a quote from Jimmy carter on the Boston Tea Party. On April 27, 1773 the British Parliament passed a bill called the Tea Act, saving the nearly bankrupt East India Company by giving them full control of trade on tea to the colonies. The East India Company paid its taxes giving the company de facto monopoly on trade to the colonies. The East India Company had the right to sell to the colonies, but the colonists didn’t like it and it led to the Boston Tea Party. The East India Company had theRead MoreThe British Were Selfish to Impose the Stamp Act on the American Colonists765 Words   |  4 PagesThe British Were Selfish to Impose the Stamp Act on the American Colonists The British Government is selfish, and tyrannical for imposing the Stamp Act on American Colonists. I feel that they are selfish and tyrannical because they never let anyone have a voice of ideas, advice, or have rights. Everything was under their control; so it was going to be their way. They quoted,† With the money we make from taxes, we can pay off all of our war debt.† I also believe that the American Colonists wasRead MoreAn Examination Of The Colonist s Retaliation Against British Crown s Taxation888 Words   |  4 Pages An Examination of the Colonist’s Retaliation against British Crown’s Taxation The American colonies were justified in their response to the taxes King George III and Parliament applied on the colonist as Britain allowed this new world to form its own reality and sense of independence by refusing to financially support the colonies and ignoring the large gap that developed over time between the colonies and Britain. For years Britain’s economy reaped the rewards of financial gain through theRead MoreThe American Revolution gave the colonists their desperately desired independence from the British.2300 Words   |  10 PagesThe American Revolution gave the colonists their desperately desired independence from the British. It was more than a simple retaliation to British imperialism. It was the first time that any group of people had battled for independence on the grounds that the colonists did, such as constitutional rights and the rule of law. So powerful was it that it inspired other countries in the world to follow a similar path. Their mere victory was in itself a success and it had its other achievements, butRead MoreAdvantages and Reasons Why the American Colonists Won over the British in the American Revolution1257 Words   |  6 PagesAmerican colonists won over the British in The American Revolution During the American Revolution, The British and the American colonists had many difficulties and challenges to overcome. Both sides had great disadvantages and advantages, but the in the end the colonists had the most advantages and won their independence from the British. Some of the most important reasons the colonists won was that they were fighting on their own continent and knew the land better than the British, they receivedRead MoreEssay On The Boston Massacre955 Words   |  4 PagesWith colonists throwing snowballs with shards of ice to colonists laying on the ground and losing blood. 5 colonist deaths and 6 nonfatal injuries that profoundly affected their day-to-day lives. The Boston Massacre was a fatal altercation between a mob of violent protesting colonists and a group of British soldiers protecting themselves. It occurred on the night of March 5th, 1770, a small argument broke out between a few colonists and British Private Hugh White in front of the Custom House in BostonRead MoreThe Nineteen Years War : An Instrumental Turning Point For The American Colonies1746 Words   |  7 Pagesinstrumental turning point for the American Colonies. Shortly after the initial excitement of winning the Seven Years War ended, tensions between the American colonies and the British Empire rose. These tensions were largely due to the financial mess that was created by the war, miscommunication, and a struggle for power. The British Empire’s need to regain power over the American colonies and organize the new territories gained by the war served to intensify the tension. These tensions set the stage for

Business Intelligence Is The Gathering And Analysis Essay

Business Intelligence Business Intelligence is the gathering and analysis of large amounts of information so as to gain insights that propagate strategic and tactical business decisions. Business Intelligence is the mix of the processes and technologies which change data into information. It includes a wide category of technologies, including data warehousing, multidimensional analysis or online analytical processing, data mining and visualization, as well as basic queries and multiple types of analytical tools for reporting. These technologies allow business stakeholders to collect, store, access, and do the analysis of data to improve the business decision-making capabilities. Business intelligence goes in hand with other organization application areas like data mining and data warehousing. Data warehousing Data warehousing is defined as the design and operation of processes and tools to manage and deliver complete, timely, accurate, and understandable data for decision making. It includes all the activities that make it possible for an organization to create, manage, and maintain a data warehouse or data mart. Data warehousing majorly deals with managing the development, the implementation, and the operation of a data warehouse or data store. It includes data management, data acquisition, data archiving, data cleansing, storage management, data integration, data distribution, security management operational reporting, analytical reporting, backup and recovery planning,Show MoreRelatedBusiness Intelligence Is The Gathering And Analysis Essay1175 Words   |  5 PagesBusiness Intelligence Business Intelligence is the gathering and analysis of large amounts of information so as to gain insights that propagate strategic and tactical business decisions. Business Intelligence is the conglomeration of the processes and technologies which change data into information. 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Yet, Data-distribution center is a gathering of information stores speaking to recorded information from various operations in the organization. It implies Big Data is gathering of huge information in a specific way yet Data-distribution center gather information from various division of an association. However Data-stockroom require proficient overseeingRead MoreApplying Concepts. Marketing Information (Mis) and Decision Support (Dss) Systems966 Words   |  4 Pagesimplementation, and control. The decision support systems (DSS) are a specific class of computerized information system that supports business and organizational decision-making activities. A properly designed DSS is an interactive software-based system intended to help decision makers compile useful information from raw data, documents, personal knowledge, and/or business models to identify and solve problems and make decisions. 2. Define marketing research and explain its importance to marketing decision-makingRead MoreBenefits Of Business Intelligence Software1235 Words   |  5 Pages10 Benefits of Business Intelligence Software Making decisions is an important part of the business world. However, without the proper information and data, it is easy for decisions to be made poorly. For this reason, business intelligence has been simplifying the process of delivering information and data to key decision-makers ever since it was first developed. Naturally, there are many methods available to help make the business intelligence more effective. However, one of the most valuable toolsRead MoreHow Erp / Crm / Ecommerce Integrations Can Create A World Class B2b Platform1532 Words   |  7 Pagesgenerate some attractive side benefits such as the ability to gather business intelligence. Regardless of whether companies process that intelligence with self-service or specialized BI analytics software, the right ERP and CRM integrations are essential to the processes of mining data, connecting securely with third-party intelligence resources and predicting and responding to customer behavior. Gathering business intelligence from existing operations is one of the best ways to foster competitiveRead MoreA Case For A Business Intelligence System1218 Words   |  5 Pages A Case for a Business Intelligence System Uche Ukachu ISN540-1 – Introduction to Business Intelligence Colorado State University – Global Campus Dr. Jose Leparvanche April 19, 2015 Sir, In 2011 the giant retailer Target got in trouble for sending coupons for baby clothes and nursery furniture to a teenage girl. The father drove to the local Target and complained to the manager. Two weeks later, the father called Target to apologize. 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It is the same in case of business organizations; the business which has the best available information always has a sustainable competitive advantage. But there is so much information available and very little time. Business Intelligence helps organizations to make better, faster decisions about their customers, partners, and operationsRead MoreImpact Of Big Data On Businesses1298 Words   |  6 Pages The impact of big data to businesses CIS 5681 Research Project Big Data Solution for Businesses Summer 2015 06/24/2015 Sai Kireety Kokkiligadda Sxk77140@ucmo.edu â€Æ' Abstract Big data is buzzword in every field of business as well as research. Organizations have found its application across various sectors from Sports to Security, from Healthcare to e-Commerce. Information when rightly put in use can cease the market. For instance, with the rise of smart phone purchases, transactions through

Ghana Institute of Management and Public Administration Free Essays

GHANA INSTITUTE OF MANAGEMENT AND PUBLIC ADMINISTRATION (GIMPA) MBA (PROJECT MANAGEMENT OPTION) GMBA 799 STRATEGIC MANAGEMENT STUDENT NAME: EMMANUEL SESSOU STUDENT ID NUMBER: MBAE 10040217 Question: Write a short note on the Balanced Scorecard Balanced Scorecard  Basics The balanced scorecard is a  strategic planning and management system  that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. It was originated by Drs. We will write a custom essay sample on Ghana Institute of Management and Public Administration or any similar topic only for you Order Now Robert Kaplan (Harvard Business School) and David Norton as a performance measurement framework that added strategic non-financial performance measures to traditional financial metrics to give managers and executives a more ‘balanced’ view of organizational performance. The balanced scorecard has evolved from its early use as a simple performance measurement framework to a full  strategic planning and management system. â€Å"The balanced scorecard retains traditional financial measures. But financial measures tell the story of past events, an adequate story for industrial age companies for which investments in long-term capabilities and customer relationships were not critical for success. These financial measures are inadequate, however, for guiding and evaluating the journey that information age companies must make to create future value through investment in customers, suppliers, employees, processes, technology, and innovation. The balanced scorecard suggests that we view the organization from four perspectives, and to develop metrics, collect data and analyze it relative to each of these perspectives: The Learning Growth Perspective, The Business Process Perspective, The Customer Perspective and The Financial Perspective The Learning Growth Perspective This perspective includes employee training and corporate cultural attitudes related to both individual and corporate self-improvement. In a knowledge-worker organization, people — the only repository of knowledge — are the main resource. In the current climate of rapid technological change, it is becoming necessary for knowledge workers to be in a continuous learning mode. Metrics can be put into place to guide managers in focusing training funds where they can help the most. In any case, learning and growth constitute the essential foundation for success of any knowledge-worker organization. The Business Process Perspective This perspective refers to internal business processes. Metrics based on this perspective allow the managers to know how well their business is running, and whether its products and services conform to customer requirements (the mission). These metrics have to be carefully designed by those who know these processes most intimately; with our unique missions these are not something that can be developed by outside consultants. The Customer Perspective Recent management philosophy has shown an increasing realization of the importance of customer focus and customer satisfaction in any business. These are leading indicators: if customers are not satisfied, they will eventually find other suppliers that will meet their needs. Poor performance from this perspective is thus a leading indicator of future decline, even though the current financial picture may look good. In developing metrics for satisfaction, customers should be analyzed in terms of kinds of customers and the kinds of processes for which we are providing a product or service to those customer groups. The Financial Perspective Kaplan and Norton do not disregard the traditional need for financial data. Timely and accurate funding data will always be a priority, and managers will do whatever necessary to provide it. In fact, often there is more than enough handling and processing of financial data. With the implementation of a corporate database, it is hoped that more of the processing can be centralized and automated. But the point is that the current emphasis on financials leads to the â€Å"unbalanced† situation with regard to other perspectives. There is perhaps a need to include additional financial-related data, such as risk assessment and cost-benefit data, in this category. Reference Robert S. Kaplan and David P. Norton, â€Å"Using the Balanced Scorecard as a Strategic Management System,† Harvard Business Review (January-February 1996): 76. How to cite Ghana Institute of Management and Public Administration, Essay examples

Nintendo, Sony, Video Game case free essay sample

The video game industry has gone through six generations of consoles, and the seventh is now underway with new consoles from Nintendo, Sony, and Microsoft. Atari led the first generation of the video game industry. They were able to create the first home video game Pong in 1972, and they were the first to develop the interchangeable cartridge and the joystick. The creation of the interchangeable cartridges allowed for third party independent video game developers to enter the market. Atari failed to develop a system that controlled who could develop games for Atari consoles, so the company eventually failed when low quality games created by independent developers flooded the market and caused prices to plunge. Nintendo was able to become the leader of the video game industry in the next generation by entering licensing agreements with third-party game developers and by instituting a â€Å"Seal of Quality† policy where no game could be published without Nintendo’s approval. We will write a custom essay sample on Nintendo, Sony, Video Game case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Nintendo’s success with developing popular in-house games like Super Mario Brothers also contributed to their success in the second generation. However, Nintendo let Sega enter into market and take over as the next leader in the industry when Nintendo mistakenly delayed the release of their 16-bit console to avoid cannibalizing sales of the 8-bit console. Sega took advantage of Nintendo’s mistake by offering lower prices for their new console and games. Sony took control from Sega as the leader in the video game industry from 1988-2005 by targeting more mature audiences for their video games and being the first to install DVD-playing capability and Internet connectivity in the consoles. However, Nintendo was able to take over the lead in the most recent generation from â€Å"forward looking† Microsoft and Sony by being able to attract demand from younger and older audiences. This has caused Sony to reevaluate their strategy for the upcoming new generation of video game consoles. Sony’s target market has traditionally been core gamers, Males aged 14-34. The Wii, while popular with a wide audience, was unpopular with this core demographic because it did not feature the games core gamers loved like Grand Theft Auto and Halo. The Playstation brand is strong because it’s the most powerful system available with the best graphics and games that core gamers love. The poor sales of the PS3 thus far are attributable to Microsoft’s first mover advantage and release delays, similar to Nintendo’s problems in the 16-bit generation. Now that the PS3 has been released, Sony can make its push towards industry leadership by focusing on this core demographic, offering exclusive games, and using its superior graphics and system power as a competitive advantage over Microsoft. While games for more mature audiences should be Sony’s focus, they cannot ignore the expansion of the video game industry into new demographics. However, marketing the PS3 too heavily to these new audiences could dilute the PS3’s cool factor to core gamers by casting it as something their grandparents can play. The Wii has already captured the cool factor for non-typical gaming demographics, and pushing the PS3 in this direction would alienate its core users. Instead, Sony should allow third-party developers to create games for younger audiences so that the younger siblings and kids of core gamers will not be left out on the PS3, but avoid focusing marketing campaigns for the PS3 on these new demographics. This would make the console inclusive for new demographics, but avoid alienating core users while pushing for dominance in the core gaming market. Sony should also continue to move the PS3 towards being a digital living room hub. The Xbox 360 is marketed as an all-encompassing living room experience that replaces the need for movie and music players, and sometimes PCs. Not recognizing this shift in how consoles are used in the home would be harmful to the PS3, and they could lose buyers based not on their video game experience but because it is lacking digital hub features that are becoming basic. Sony should expand their living room experience by allowing third party downloadable apps that add on to the digital hub, and take advantage of Blu-Ray’s industry victory by packaging the system with movie discs. Sony can regain its industry lead by becoming the go-to console for core gamers and pushing for games that are inclusive of all demographics. This can be accomplished by heavily marketing the system as the most powerful system on the market while offering an extensive catalog of games, especially their exclusive game catalog.